In the beginning of the 70s, Alexandersson & De Geer bombarded the Swedish television with proposals for cop-shows, spy-thrillers, musicals and children's series. One project was accepted which put the team well on their way, the children's series, "The Cake". It was produced in 1972, and became legendary. The show forced the Swedes to choose sides. Many adults were quite offended by the show, and many did anything as not to miss a single episode. (Remember, this was before the time of the VCR.)

The three brother sailors: Janos, Frasse and Hilding come ashore, and with the hand of fate are dealt the ownership to a bakery. Their efforts in running this problematic little business don't quite work. They console themselves with the odd jam-session, including sax, clarinet and accordion. The little baking they do usually results in disorientation and messiness.

The three brothers are very different; the first one being a dominant besserwisser, the second one is slow and kind-hearted whilst the third is constantly looking for the meaning of life. Together they create adventures which sometimes are parodic microcosms of world dramaticism, from Faust to operett, and sometimes comically, congenial realisations of the difficulties in living.

The sales in the shop, often handled by the elder brother, Janos, are marked by misunderstandings and disenchanted hopes from both sides of the sales counter. The love for both large and small animals doesn't quite fit into the bakery millieu. In the end they are attacked by the infringing Health Department. "I have my authority", as Inspector Blom booms. A line which was to be used many more times in future productions.